The app received around 25,000 registrations that day, though spinnaus casino it remained a public beta. The Burbn Beta app was made available for iOS on October 6, 2010, by Kevin Systrom and Mike Krieger — still as a prototype, but for the first time available as a real app on the App Store rather than a web-based prototype. Privacy practices may vary based, for example, on the features you use or your age. The developer, Instagram, Inc., indicated that the app’s privacy practices may include handling of data as described below. Spin Casino says that online gaming should always be fun and exciting.
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IGTV allows uploads of up to 10 minutes in length with a file size of up to 650 MB, with verified and popular users allowed to upload videos of up to one hour in length with a file size of up to 5.4 GB. Now, users are only able to see a curated selection of "popular" posts using a given hashtag. The move was seen as a way to prevent users from deleting photos that don't garner a desired number of "likes" or are deemed boring, but also as a way to limit the "emergent behavior" of deleting photos, which deprives the service of content. Users can also "archive" their posts in a private storage area, out of visibility for the public and other users. Users can upload photographs and short videos, follow other users' feeds, and geotag images with the name of a location.
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However, unlike post likes, the user who posted a comment does not receive notifications about comment likes in their notification inbox. On May 11, 2016, Instagram revamped its design, adding a black-and-white flat design theme for the app's user interface, and a less skeuomorphistic, more abstract, "modern" and colorful icon. In April 2016, Instagram released a Windows 10 Mobile app, after years of demand from Microsoft and the public to release an app for the platform. The slideshow banner on the top of profile pages, which simultaneously slide-showed seven picture tiles of pictures posted by the user, alternating at different times in a random order, has been removed. On October 21, 2009, the first web-based prototype of Burbn was released online, although it was basic and non-functional, it featured a registration waiting list. The Android version of Instagram was released in April 2012, followed by a feature-limited desktop interface in November 2012, a Fire OS app in June 2014, an app for Windows 10 in October 2016, and an app for iPadOS in September 2025.
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A few days later, Instagram announced "Story Search", in which users can search for geographic locations or hashtags and the app displays relevant public Stories content featuring the search term. In May 2021, Instagram announced a new accessibility feature for videos on Instagram Reels and Stories to allow creators to place closed captions on their content. Since February 2017, up to ten pictures or videos can be included in a single post, with the content appearing as a swipeable carousel. The feature was updated in April 2017 to let users organize saved posts into named collections.
In February 2021, Instagram began testing a new feature called Vertical Stories, said by some sources to be inspired by TikTok. According to Instagram, they pushed forward the launch of Co-Watching in order to meet the demand for virtually connecting with friends and family due to social distancing as a result of the COVID-19 pandemic. On October 1, 2018, it was announced that Adam Mosseri would be the new head of Instagram. On September 24, 2018, Krieger and Systrom announced in a statement they would be stepping down from Instagram. The app remains available on Windows 10 computers and tablets, also updated to a PWA in 2020.
In May 2021, Instagram began allowing users in some regions to add pronouns to their profile page. In August 2020, Instagram began a pivot to video, introducing a new feature called "Reels". Also in July 2019, Instagram announced that it would implement new features designed to reduce harassment and negative comments on the service. Mosseri stated that this was intended to have users "worry a little bit less about how many likes they're getting on Instagram and spend a bit more time connecting with the people that they care about." It has been argued that low numbers of likes in relativity to others could contribute to a lower self-esteem in users. To comply with the GDPR regulations regarding data portability, Instagram introduced the ability for users to download an archive of their user data in April 2018.
She said in an interview with The Wall Street Journal in September 2013 that the company should be ready to begin selling advertising by September 2014 as a way to generate business from a popular entity that had not yet created profit for its parent company. Users can apply for verification through Instagram's settings, but the decision to grant verification ultimately rests with Instagram's team.Meta (formerly Facebook) launched paid verification on Instagram in 2021. Instagram verifies accounts based on its own discretion, and not all accounts meeting the criteria may be verified. This marked a significant shift from the previous system where verification was typically initiated by Instagram itself for accounts it deemed to be of public interest or high-profile. Instagram introduced a verification feature, known as the blue verified badge, in December 2014.
- One exception was in January 2020, when Instagram and its parent company, Facebook, Inc., removed posts “that voice support for slain Iranian commander Qasem Soleimani to comply with US sanctions”.
- In May 2021, Instagram began allowing users in some regions to add pronouns to their profile page.
- In July 2014, it released Bolt, a messaging app where users click on a friend’s profile photo to quickly send an image, with the content disappearing after being seen.
- Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook.
- The photo post had received three likes and countless comments, and in September 2017, the company’s algorithms turned the photo into an advertisement visible to Solon’s sister.
- In August 2016, Instagram launched Instagram Stories, a feature that allows users to take photos, add effects and layers, and add them to their Instagram story.
In December 2013, Instagram announced Instagram Direct, a feature that lets users interact through private messaging (colloquially called "DM" OR "DMs"; in some regions, the messages may be known simply as "direct"/"directs"). On February 26, 2025, Instagram Reels came under fire after numerous users reported a sudden surge in violent and graphic content appearing in their feeds. It functions similarly to the Chinese video service TikTok, focusing on allowing users to create short videos already set to existing sounds from other clips. Reels focuses on vertical videos that are less than 90 seconds of duration and various features for user interaction.
- Instagram offers a number of photographic filters that users can apply to their images.
- In November 2012, Instagram launched website profiles, allowing anyone to see user feeds from a web browser with limited functionality, as well as a selection of badges, and web widget buttons to link to profiles.
- Subsequent episodes in June and August 2024 featured Reneé Rapp, Rachel Sennott, Megan Thee Stallion and GloRilla.
- The Daily Beast was provided with a sample of the affected accounts and could confirm that, while many of the email addresses could be found with a Google search in public sources, some did not return relevant Google search results and thus were from private sources.
- In November 2018, Instagram added the ability for business accounts to add product links directing users to a purchase page or to save them to a “shopping list”.
On September 3, 2025, Instagram launched a native iPadOS app, which before relied on the iOS app and did not utilize the larger screen size of tablets. Also in February 2023, Zuckerberg announced that Meta would start selling blue "verified" badges on Instagram and Facebook. In September 2022, Ireland's Data Protection Commission fined the company $402 million under privacy laws recently adopted by the European Union over how it handled the privacy data of minors. On March 17, 2022, Zuckerberg confirmed plans to add non-fungible tokens (NFTs) to the platform. Instagram also announced that adults would not be allowed to message teens who don't follow them as part of a series of new child safety policies. In March 2021, Instagram launched a new feature in which four people can go live at once.
Josh Riedel joined the company in October as Community Manager, Shayne Sweeney joined in November as an engineer, and Jessica Zollman joined as a Community Evangelist in August 2011. Instagram began development in San Francisco as Burbn, a mobile check-in app created by Kevin Systrom and Mike Krieger. In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock.
