Additionally, to compete with TikTok and Instagram Reels, YouTube released YouTube Shorts, a short-form video platform. Following criticisms of its implementation of those systems, YouTube started treating all videos designated as "made for kids" as liable under COPPA on January 6, 2020. By February 2017, one billion hours of YouTube videos were being watched every day, and 400 hours worth of videos were uploaded every minute. In 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels. In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute.
In 2010, it was reported that nearly a third of the videos with advertisements were uploaded without permission of the copyright holders. In the United States sagaspins casino no deposit bonus as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program. In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube's policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers.
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See what the world is watching — from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Modern Unix terminal emulators use Unicode and thus have access to the line-drawing characters listed above. Various different platforms defined their own unique set of box-drawing characters.
YouTube gives an option for copyright holders to locate and remove their videos or to have them continue running for revenue. This will occur on channels whose content is deemed "advertiser-friendly", and all revenue will go directly to Google without any share given to the uploader. A YouTube spokesperson stated that while the policy itself was not new, the service had "improved the notification and appeal process to ensure better communication to our creators". The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels.
- It offers advertising-free streaming, access to original programming, and background and offline video playback on mobile devices.
- The majority of YouTube’s advertising revenue goes to the publishers and video producers who hold the rights to their videos; the company retains 45% of the ad revenue.
- You’ll need to enter the administrator account password.
- YouTube Movies & TV is a video on demand (VOD) service that offers movies and television shows for purchase or rental, depending on availability, along with a selection of movies (encompassing between 100 and 500 titles overall) that are free to stream, with interspersed ad breaks.
- Google expanded YouTube’s business model from generating revenue through advertisements alone to offering paid content such as movies and exclusive content explicitly produced for YouTube.
- The developer, Google, indicated that the app’s privacy practices may include handling of data as described below.
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- When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video.citation needed
- As of September 2019, the app is available in 69 countries, including Hong Kong and Macau, and one province.
- LearnArt is a free open art learning resource built on the principles of free education and art access to all.
- The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels.
- YouTube, a video sharing platform, has faced various criticisms over the years, particularly regarding content moderation, offensive content, and monetization.
On YouTube, this will be based on factors such as searches and video history, and the age of the account. On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce "age assurance" policies for selected users in the United States as a trial. Around the same time, YouTube started using server-side ad injection, which allows the platform to inject the ads directly into the video, instead of having the ad as a separate file which can be blocked. In April 2024, YouTube announced it would be "strengthening our enforcement on third-party apps that violate YouTube's Terms of Service, specifically ad-blocking apps". Users of ad blockers may be given a pop-up warning saying "Video player will be blocked after 3 videos".
YouTube Movies & TV is a video on demand (VOD) service that offers movies and television shows for purchase or rental, depending on availability, along with a selection of movies (encompassing between 100 and 500 titles overall) that are free to stream, with interspersed ad breaks. On May 22, 2018, the music streaming platform named "YouTube Music" was launched for people who mostly listen to music on YouTube. As of September 2019, the app is available in 69 countries, including Hong Kong and Macau, and one province. YouTube Kids is an American children's video app developed by YouTube, a subsidiary of Google. In 2016, YouTube introduced an option to watch every video on the platform in 360-degree mode with Snoop Dogg.
Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos. In March 2017, the government of the United Kingdom pulled its advertising campaigns from YouTube, after reports that its ads had appeared on videos containing extremist content. On October 28, 2015, the service was relaunched as YouTube Red, offering ad-free streaming of all videos and access to exclusive original content.
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In 2008, all links to videos on the main page were redirected to Rick Astley's music video "Never Gonna Give You Up", a prank known as "rickrolling". YouTube has cited the effectiveness of Content ID as one of the reasons why the site's rules were modified in December 2010 to allow some users to upload videos of unlimited length. As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA.
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In November 2016, YouTube released YouTube VR, a dedicated version with an interface for VR devices, for Google's Daydream mobile VR platform on Android. On May 25, 2023, YouTube announced that they would be shutting down this feature on June 26, 2023. On October 15, 2024, the platform officially extended the length of shorts to 3 minutes. In May 2022, Google announced that they would be shutting down YouTube Go in August 2022.
On February 1, 2018, it was rolled out in 130 countries worldwide, including Brazil, Mexico, Turkey, and Iraq. In February 2017, YouTube Go was launched in India, and expanded in November 2017 to 14 other countries, including Nigeria, Indonesia, Thailand, Malaysia, Vietnam, the Philippines, Kenya, and South Africa. In September 2022, YouTube TV began allowing customers to purchase most of its premium add-ons (excluding certain services such as NBA League Pass and AMC+) without an existing subscription to its base package. Discovery (including among others Bravo, USA Network, Syfy, Disney Channel, CNN, Cartoon Network, E!, Fox Sports 1, Freeform, FX and ESPN). Other functions of Google Play Movies & TV were integrated into the Google TV service.
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In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. From 2007 to 2009 organizations including Viacom, Mediaset, and the English Premier League have filed lawsuits against YouTube, claiming that it has done too little to prevent the uploading of copyrighted material. The company stated the decision was in response to experiments which confirmed that smaller YouTube creators were more likely to be targeted in dislike brigading and harassment. On August 5, 2015, YouTube patched the formerly notorious behavior which caused a video's view count to freeze at "301" (later "301+") until the actual count was verified to prevent view count fraud. The decision of Alphabet to bring back YouTube creators who engaged in misinformation was criticized for prioritizing "free expression" over "facts". The user must go through age verification via payment, scanned ID, or selfie to access all features if they are detected to be a minor.
At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws. YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site's first viral video, Lazy Sunday, which had to be taken down, due to copyright concerns. YouTube has an estimated 14.8 billion videos with about 4% of those never having a view. That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. On September 23, 2025, YouTube parent company Alphabet announced that it would reinstate creators that were banned for spreading misinformation about COVID-19 and the 2020 U.S. presidential election. On April 9, 2025, YouTube expressed support for the NO FAKES Act of 2025, introduced by Senator Chris Coons (D-DE) and Senator Marsha Blackburn (R-TN), and announced an expansion of its pilot program that is designed to identify content generated by AI.
